On-page SEO is an essential part to increase rank for the keywords in search engines for your website. It is basically used to earn more relevant traffic in search engines. You can control the technical issues and the quality of your content by on-page SEO.
Want to boost the ranking of your site in 2018, check out the checklist:
Always include important keywords in your title tag
SEO friendly URLs
For example, use http://www.seo.com/on-page-seo rather than http://www.seo.com/pgs93t.html
Use 150 characters for meta description, this is the most powerful tool to rank in SERPs. Use your brand name, any geographic locations, and any featured details about your business in 150 characters for more engagements.
Use anchor text to refer specific pages or sources, it is necessary to keep search engines and users moving deeper into the site.
Always use the H1 tag for the title and never over-optimize your web pages by adding H2, H3, and H4 subheading tags.
Structured Data Markup
The most important part of on-page SEO nowadays to boost rank your site and increase targeted traffic. Structure Data markup is also known as rich snippets and it is the key for web pages that want to outrank their competition to enhance their listing in SERP, however this does not apply for every content type. You can learn it more by visiting the following link: https://developers.google.com/search/docs/guides/intro-structured-data
Optimize alt tags (text alternative) for the images which are read by the search engines to learn about the image.
Use perfect image name, for example, use marketing-agency-in-jaipur.jpg rather than MSADW.jpg
You should increase the speed of the site because there is a great relationship between the fast website and good rankings.
Content Quality and Length
Nowadays, content is not the king, quality of content is the king. So always write relevant and spelling and grammatical errors free content to keep reading or users on-page. Content length also plays an important role in on-page SEO, The more quality content you will provide to users, the better result you will get on your web page.
A great user experience is a must to attract more traffic on your website. Responsive design helps to a web page to adapt its page layout according to the device and making the webpage easier to navigate and more attractive user experience.
Better Readability and Add Social Sharing button
Add the sharing button on your web pages to make it easy for your users to share your content; this encourages the distribution of your valuable content. Make sure your content is easily readable because if it is not, it will increase the bounce rate of your website.
Now, use this on-page SEO checklist to optimize your website for better ranking results in 2018-19 in Search Engine Result Pages.